Zeya He 山东大学主页平台管理系统--Home

Zeya He Professor

Zeya He, Ph.D., is a Professor at School of Management, Shandong University. Her research focuses on digital marketing, service innovation marketing, consumer behavior, and quantitative analysis using big data. She has published 15 SSCI papers in internationally renowned journals such as Tourism Management, Journal of Service Management, and Journal of Travel Research. She has received several prestigious awards, including the Best Article Awa... More+

Paper Publications

Home >> Scientific Resear... >> Paper Publication...

[1] Guo, S., Deng, N., He, Z. Influential and worthy: A video-centric exploration of travel influence.... Journal of Travel Research, 64, 1355-1375, 2025.
[2] Zhou, Q., He, Z., Li, X. Quantifying authenticity: Progress and challenges. Journal of Travel Research, 62, 1460-1479, 2023.
[3] Li, Y., He, Z., Li, Y., Huang, T., Liu, Z. Keep it real: Assessing destination image congruence a.... Tourism Management, 97, 104736, 2023.
[4] He, Z., Wu, L., Li, X. Mediating service experiences with online photos: the role of consumers' p.... Journal of Service Management, 34, 657-695, 2023.
[5] Wu, L., Fan, A., He, Z., Her, ES. To partner with human or robot? Designing service coproduction .... Journal of Hospitality & Tourism Research, 47, 455-481, 2023.
[6] He, Z., Huang, H., Choi, H., Bilgihan, A. Building organizational resilience with digital transfo.... Journal of Service Management, 34, 147-171 (期刊最佳论文，ESI 1%高被引), 2023.
[7] He, Z., Liu, S., Ferns, B.H., Countryman, C.C. Pride or empathy? Exploring effective CSR communic.... International Journal of Contemporary Hospitality Management, 34, 2989-3007, 2022.
[8] He, Z., Deng, N., Li, X., Gu, H. How to "read" a destination from images? machine learning and ne.... Journal of Travel Research, 61, 597-619 (期刊最佳论文), 2022.
[9] Wu, L., Fan, A., Yang, Y., He, Z. Tech-touch balance in the service encounter: the impact of supp.... International Journal of Hospitality Management, 101, 103122, 2022.
[10] Wu, L., Fan, A., Yang, Y., He, Z. Robotic involvement in the service encounter: a value-centric e.... Journal of Service Management, 32, 783-812, 2021.
[11] Wu, L., He, Z., King, C., Mattila, A.S. In darkness we seek light: The impact of focal and genera.... International Journal of Hospitality Management, 92, 102735, 2021.
[12] Lu, L., Wu, L., He, Z. Is your restaurant worth the risk? A motivational perspective on reviews' .... Journal of Hospitality & Tourism Research, 44, 1291-1317, 2020.
[13] Sun, K., Park, S., He, Z. Effect of franchising on restaurant firms' risk evaluations in the bond.... International Journal of Hospitality Management, 83, 19-27, 2019.
[14] Keiningham, T.L., He, Z., Hillebrand, B., Jang, J., Suess, C., Wu, L. Creating innovation that dr.... Journal of Service Management, 30, 369-391, 2019.
[15] He, Z., Wu, L., Li, X. When art meets tech: The role of augmented reality in enhancing museum exp.... Tourism Management, 68, 27-139 (ESI 1% 高被引), 2018.
[16] 贺泽亚，吴必虎，刘瑜，基于社交网络签到数据的城市空间相互作用和节点吸引力研究. 北京大学学报 (自然科学版), 53, 862-872, 2017.

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Paper Publications

[1] Guo, S., Deng, N., He, Z. Influential and worthy: A video-centric exploration of travel influence.... Journal of Travel Research, 64, 1355-1375, 2025.

[2] Zhou, Q., He, Z., Li, X. Quantifying authenticity: Progress and challenges. Journal of Travel Research, 62, 1460-1479, 2023.

[3] Li, Y., He, Z., Li, Y., Huang, T., Liu, Z. Keep it real: Assessing destination image congruence a.... Tourism Management, 97, 104736, 2023.

[4] He, Z., Wu, L., Li, X. Mediating service experiences with online photos: the role of consumers' p.... Journal of Service Management, 34, 657-695, 2023.

[5] Wu, L., Fan, A., He, Z., Her, ES. To partner with human or robot? Designing service coproduction .... Journal of Hospitality & Tourism Research, 47, 455-481, 2023.

[6] He, Z., Huang, H., Choi, H., Bilgihan, A. Building organizational resilience with digital transfo.... Journal of Service Management, 34, 147-171 (期刊最佳论文，ESI 1%高被引), 2023.

[7] He, Z., Liu, S., Ferns, B.H., Countryman, C.C. Pride or empathy? Exploring effective CSR communic.... International Journal of Contemporary Hospitality Management, 34, 2989-3007, 2022.

[8] He, Z., Deng, N., Li, X., Gu, H. How to "read" a destination from images? machine learning and ne.... Journal of Travel Research, 61, 597-619 (期刊最佳论文), 2022.

[9] Wu, L., Fan, A., Yang, Y., He, Z. Tech-touch balance in the service encounter: the impact of supp.... International Journal of Hospitality Management, 101, 103122, 2022.

[10] Wu, L., Fan, A., Yang, Y., He, Z. Robotic involvement in the service encounter: a value-centric e.... Journal of Service Management, 32, 783-812, 2021.

[11] Wu, L., He, Z., King, C., Mattila, A.S. In darkness we seek light: The impact of focal and genera.... International Journal of Hospitality Management, 92, 102735, 2021.

[12] Lu, L., Wu, L., He, Z. Is your restaurant worth the risk? A motivational perspective on reviews' .... Journal of Hospitality & Tourism Research, 44, 1291-1317, 2020.

[13] Sun, K., Park, S., He, Z. Effect of franchising on restaurant firms' risk evaluations in the bond.... International Journal of Hospitality Management, 83, 19-27, 2019.

[14] Keiningham, T.L., He, Z., Hillebrand, B., Jang, J., Suess, C., Wu, L. Creating innovation that dr.... Journal of Service Management, 30, 369-391, 2019.

[15] He, Z., Wu, L., Li, X. When art meets tech: The role of augmented reality in enhancing museum exp.... Tourism Management, 68, 27-139 (ESI 1% 高被引), 2018.

[16] 贺泽亚，吴必虎，刘瑜，基于社交网络签到数据的城市空间相互作用和节点吸引力研究. 北京大学学报 (自然科学版), 53, 862-872, 2017.